35
one sided deadbolt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Review moat
Good604.43avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.15–$28.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 40K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns