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one fire aurora lights
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.33avg listing price — sweet spot $15–$100
Price range
Incredible$26.74–$44.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,376.2avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 19K searches
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand