45
oil lamp chimney
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great293.3avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Price range
Great$10.13–$29.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Okay$136K$136K/yr · 193K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier