46
ohio state neon sign
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible91.46avg incumbent reviews — the moat a new listing must climb
Avg price
Great$47.61avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$24.48–$154.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$64K$64K/yr · 29K searches
Signals Low Review Barrier