52
o rings
Worth a lookShows a $784K/yr market, but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size
Good$784K$784K/yr · 853K searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Price range
Good$5.02–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,211.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality