47
nurse light
Skip itSoft demand (-3.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,468.9avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Price range
Okay$5.84–$20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$130K$130K/yr · 275K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch