57
number stickers
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good825.96avg incumbent reviews — the moat a new listing must climb
Market size
Good$437K$437K/yr · 1.2M searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.24avg listing price — sweet spot $15–$100
Price range
Bad$4.07–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand