35
non programmable thermostat
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.35avg listing price — sweet spot $15–$100
Price range
Good$22.24–$128.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good793.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$86K$86K/yr · 40K searches
Returns
Bad6.1%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-27.2%90-day search growth — must beat 0% to launch