59
no nail wall hangers
Launch itA $1.3M/yr market growing +9.6% this quarter with returns at 1.2% — clears our launch bar.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 911K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.27–$27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad16,919.29avg incumbent reviews — the moat a new listing must climb