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no dig mailbox post
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$97.89avg listing price — sweet spot $15–$100
Review moat
Good561.51avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$217K$217K/yr · 205K searches
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Price range
Okay$21.57–$278.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price