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nike neon sign
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$37.61avg listing price — sweet spot $15–$100
Review moat
Great148.71avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.84–$115.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 24K searches