41
newel post
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Incredible46.48avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$124.16avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$19.73–$316.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$60K$60K/yr · 88K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Returns
Bad8.8%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale