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nest thermostat sale
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$136.40avg listing price — sweet spot $15–$100
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$126K$126K/yr · 35K searches
Review moat
Bad8,550.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad$66.62–$239.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad12.3%return rate — above 5% kills the launch gate