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neon sign wedding
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Great$87.43avg listing price — sweet spot $15–$100
Review moat
Good603avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$23.34–$175.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$205K$205K/yr · 143K searches
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals High Price