40
nebo light bulb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.61avg listing price — sweet spot $15–$100
Price range
Incredible$17.71–$54.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,924.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 62K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand