45
naniwa
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$98.75avg listing price — sweet spot $15–$100
Market size
Good$794K$794K/yr · 183K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,052.46avg incumbent reviews — the moat a new listing must climb
Price range
Okay$43.97–$230.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price