60
nail puller
Launch itA $1.1M/yr market growing +3.9% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$34.79avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 562K searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,316.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$5.21–$251.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.9%90-day search growth — must beat 0% to launch