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Worth a lookShows low returns (1.6%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.66avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good648.15avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.14–$38.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 110K searches