40
mushroom neon sign
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.87avg listing price — sweet spot $15–$100
Review moat
Good597.61avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$12.99–$139.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 17K searches