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multicode gate opener
Skip itSoft demand (-3.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Price range
Great$9.75–$44.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,752.41avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$142K$142K/yr · 70K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.0%90-day search growth — must beat 0% to launch