61
moving blanket
Launch itA $8.1M/yr market growing +16.8% this quarter with returns at 3.4% — clears our launch bar.
Market size
Incredible$8.1M$8.1M/yr · 1.6M searches
Avg price
Great$48.15avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Good$12.92–$132.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,886avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality