56
mounting block
Worth a lookShows a sweet-spot price point ($21.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.47avg listing price — sweet spot $15–$100
Review moat
Great240.3avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Growth
Great+73.2%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$9.50–$159.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 254K searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Signals High Returns