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motion sensor light switch

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Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Market size 79Growth 24Conversion 66Competition 23Returns 24Price range 89Avg price 95Brand share 19Review moat 27Quality gap 65

Avg price

Incredible$26.64

avg listing price — sweet spot $15–$100

Price range

Great$10.67–$71.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 688K searches

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,807.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Search terms