46
moon lamp
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.26avg listing price — sweet spot $15–$100
Price range
Great$11.86–$109.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$546K$546K/yr · 1.3M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,088.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale