65
moms garden
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$24.33avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+83.5%90-day search growth — must beat 0% to launch
Price range
Great$7.34–$52.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good688.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 39K searches
Signals No Dominant Brand