47
mohawk finishing products
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.91avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Good845.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.72–$232.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$96K$96K/yr · 86K searches
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand