39
modern light switch
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$39.28avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Okay1,516.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$8.11–$214.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 56K searches
Brand share
Bad99%top-5 brand share — brand-locked demand