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miter gauge
Skip itSoft demand (-28.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great304.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.40avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$584K$584K/yr · 449K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$12.98–$223.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Signals High Price