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miter bar
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Review moat
Great202.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.40avg listing price — sweet spot $15–$100
Price range
Great$8.64–$39.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 60K searches
Signals Low Review Barrier