40
mirror hanging hardware
Skip itPrices mostly outside the sweet spot ($4.26–$16.48) — this niche doesn't clear our bar today.
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,115.86avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$191K$191K/yr · 376K searches
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad$7.31avg listing price — sweet spot $15–$100
Price range
Bad$4.26–$16.48cheapest to priciest tracked listing — scored on the share inside $15–$100