53
mini wrench
Worth a lookShows low returns (1.6%), but soft demand (-1.3% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$4.46–$47.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,088.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 127K searches
Growth
Bad-1.3%90-day search growth — must beat 0% to launch