32
mini ductor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great305.82avg incumbent reviews — the moat a new listing must climb
Market size
Good$372K$372K/yr · 28K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$315.53avg listing price — sweet spot $15–$100
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$131.40–$545.48cheapest to priciest tracked listing — scored on the share inside $15–$100