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milwaukee 1/2 inch impact
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$10.2M$10.2M/yr · 2.6M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$139.32avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,410.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$42.70–$373.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price