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millivolt thermostat

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Soft demand (-56.6% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 0Conversion 44Competition 36Returns 21Price range 84Avg price 95Brand share 26Review moat 56Quality gap 57

Avg price

Incredible$29.03

avg listing price — sweet spot $15–$100

Price range

Great$8.94–$53.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,266.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad$92K

$92K/yr · 89K searches

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Growth

Bad-56.6%

90-day search growth — must beat 0% to launch

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