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mighty bar
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Review moat
Good598.73avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.95–$25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$86K$86K/yr · 235K searches
Competition
Bad84%top-5 click share — a locked-up shelf