51
midwest snips
Worth a lookShows a sweet-spot price point ($39.76 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$39.76avg listing price — sweet spot $15–$100
Price range
Great$12.80–$79.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 674K searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,774.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand