32
mft table
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Incredible72.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay$319.41avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 42K searches
Price range
Bad$35.94–$1374.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale