43
mexican tile
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Great123.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great$60.49avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.91–$174.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 145K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price