49
megohmmeter
Skip itPrices mostly outside the sweet spot ($41.51–$1059.94) — this niche doesn't clear our bar today.
Market size
Incredible$2.2M$2.2M/yr · 255K searches
Review moat
Great285.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$256.72avg listing price — sweet spot $15–$100
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$41.51–$1059.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price