52
mechanic tool box
Worth a lookShows a sweet-spot price point ($50.76 avg), but a small market ($82K/yr) keeps it on the watch list.
Avg price
Great$50.76avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.64–$150.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,153.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 65K searches