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measuring tools
Skip itSoft demand (-7.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.48avg listing price — sweet spot $15–$100
Price range
Great$6.59–$72.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$218K$218K/yr · 239K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,569.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-7.7%90-day search growth — must beat 0% to launch