40
measure laser ruler
Skip itSoft demand (-8.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$46.72avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$26.46–$133.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,383.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 80K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier