39
master mechanic tool set
Skip itPricing outside the sweet spot ($865.24 avg) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$322K$322K/yr · 95K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,857.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$20.24–$7680.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$865.24avg listing price — sweet spot $15–$100
Signals High Price