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masking paper
Worth a lookShows searches that convert (10.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.25avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$3.57–$51.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$450K$450K/yr · 237K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,550.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality