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marking gauge
Worth a lookShows low returns (0.9%), but soft demand (-5.7% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$22.93avg listing price — sweet spot $15–$100
Review moat
Great429.13avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.22–$39.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 114K searches
Growth
Bad-5.7%90-day search growth — must beat 0% to launch