60
makita charger
Launch itA $1.2M/yr market growing +4.4% this quarter with returns at 2.5% — clears our launch bar.
Avg price
Great$60.13avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 248K searches
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good765.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Price range
Okay$12.80–$293.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price