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mailbox posts for outside
Worth a lookShows demand growing +143.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+143.4%90-day search growth — must beat 0% to launch
Competition
Great28%top-5 click share — an open shelf
Avg price
Good$104.51avg listing price — sweet spot $15–$100
Review moat
Good743.6avg incumbent reviews — the moat a new listing must climb
Market size
Good$458K$458K/yr · 362K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Bad$15.60–$393.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale