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mailbox numbers
Launch itA $1.1M/yr market growing +29.9% this quarter with returns at 1.5% — clears our launch bar.
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.8M searches
Price range
Good$4.36–$35.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Review moat
Okay2,643.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality