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Worth a lookShows searches that convert (8.8% search→purchase), but prices mostly outside the sweet spot ($4.05–$17.44) keeps it on the watch list.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Good643.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay$266K$266K/yr · 311K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.70avg listing price — sweet spot $15–$100
Price range
Bad$4.05–$17.44cheapest to priciest tracked listing — scored on the share inside $15–$100