46
mail boss
Skip itPrices mostly outside the sweet spot ($17.91–$1473.20) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$110.65avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,149.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Okay$121K$121K/yr · 45K searches
Price range
Bad$17.91–$1473.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price